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NBC 'Today" show profiles Crazy Horse in live reports

CRAZY HORSE – Callers and e-mailers from around the country congratulated Crazy Horse Memorial officials on Monday for “priceless” publicity the nonprofit, educational project garnered in a live nationally televised report.

In starting its series about “dangerous jobs,” the NBC “Today” morning news show sent anchor Ann Curry to Crazy Horse.

During four cut-in live reports broadcast around dawn Monday, May 19, Curry reviewed the 60-year history of the world’s largest mountain carving. She also climbed atop the 90-foot-high carved face of Crazy Horse, rappelled down part of the granite sculpture and set off a blast that removed 1,100 tons.

The outcome? Curry, her TV crew and the Crazy Horse mountain carvers finished the day’s work safe and unharmed.

Despite the potential risks, Curry maintained a lighthearted mood, with help from carving foreman Casimir “Cas” Ziolkowski and “Today” co-anchors Meredith Vieira and Matt Lauer back at the studios in New York.

A million-dollar satellite truck that Peak Uplink brought to Crazy Horse from New Castle, Colo., enabled the live two-way conversations.

Curry yipped a high-pitched “yikes” as she and her climbing companions backed off the edge of the carving’s arm to scale down the rider’s chest area.

“Annie, is that scary to you?” Vieira asked.

“You know, going over the edge is scary, that’s the one moment. Now that you are on (the ropes and bracing legs against the mountain), you’re pretty secure,” Curry replied.

She credited Crazy Horse mountain crewman Rich Barry with training and safety monitoring. His helmet camera helped record the movements of Curry and Ziolkowski as they inspected the high wall for potentially deadly loose rocks.

Although he’s worked on the mountain since age 7 and done extensive rope climbing, Cas Ziolkowski confided, “I don’t like heights at all.”

The high wall of the rider’s chest drops more than 100 feet, and that part of the mountain extends more than 400 feet. That height is risky enough; Curry and the men inspected the mountain by walking down it backwards and in pre-dawn shadows, lighted by floodlights ringing the mountain.

“Do you think you will live to see it (the mountain carving) finished?” Curry asked.

“Depends on how long I live,” he quipped.

He is one of seven children of sculptor Korczak Ziolkowski and his wife, Ruth, to continue working on the mountain carving. Two grandsons also have briefly worked summer jobs on the carving.

Whether his children and other members of the third generation join the work on the nonprofit, education project is entirely their call, Casimir told Curry. “They have their own lives. They have a choice to do it, just as we did.”

Why does he continue his father’s work 60 years later?

“It needs to get done. I made a commitment to him and I said I’d do it.”

To the inevitable question of when the carving will be finished, Casimir repeated his standard “Monday” reply, which is open-ended because he hasn’t said which Monday.

In her “Today” interview, Memorial President-CEO Ruth Ziolkowski said she and Korczak never emphasized a deadline, which is influenced by weather and the rate of private contributions that fund the project.

“I just think that the important thing, and so did Korczak, is that the work should never stop,” Mrs. Ziolkowski said.

Curry provided an exclamation point to continuing the work, pushing the detonator button to remove 1,100 tons from the front of the horse’s face.

Watching their colleague’s report and work impressed Vieira, who called Crazy Horse “an amazing monument.’’ Lauer succinctly summarized, “That’s cool.”

NBC “Today” has been the country’s most-watched morning show for 12 years running. That kind of exposure for one of South Dakota’s leading attractions drew applause from visitor industry officials and others immediately after the broadcast.

“It was VERY COOL. This PR is priceless,” said one Rapid City marketer in an e-mail to memorial Development Director James Hagen.

Publicity is expected to continue for the Memorial as it celebrates its 60th anniversary this year of the June 3, 1948, dedication of the project by Korczak Ziolkowski and Lakota Chief Henry Standing Bear.

The “Today” show report continues to publicize the Memorial and its efforts to honor Native Americans. Two video clips from the live broadcast are posted on “Today” web site, http://today.msnbc.msn.com/

At the bottom of the page you will find the links to:
http://today.msnbc.msn.com/id/21134540/vp/24704406#24704406
and to
http://www.msnbc.msn.com/id/21134540/vp/24707531#24707531

 

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